Ivy Matson Lifestyle Photography

Based in Whangarei, New Zealand, Ivy Matson is a dedicated lifestyle photographer specializing in capturing raw, real, and authentic moments. Her philosophy centers on capturing the “souls, not smiles,” with a focus on the in-between moments that best represent the connection and love between people. Ivy offers a range of sessions, including Lifestyle Sessions, Hello Baby, Short Sessions, Extended Family Sessions, and Photography for Business. Lifestyle Sessions, which can last from 30 minutes to over an hour, are conducted on location at a client’s home, on their property, or at a local beach or park. The sessions are designed to be natural and candid, capturing the true essence of families, expectant mothers, and couples. The Hello Baby service is focused on newborn photography, while Short Sessions offer a quick option for capturing a few key images. For larger groups, Extended Family Sessions are tailored to accommodate the dynamics of extended families, and Photography for Business provides professional images for commercial needs. Ivy’s approach is praised by her clients for being friendly, professional, and for making them feel comfortable and relaxed, even those who are typically camera-shy. Her clients rave about her ability to capture genuine laughter and a family’s true dynamic, resulting in stunning, cherished photos. She also has a reputation for a quick turnaround time for delivering final images.