Richard Wood Photography

Richard Wood Photography is a Hawke’s Bay commercial photographer with over twenty years of experience, specialising in imagery that helps businesses stand out and drive results. As a five-time winner of the NZIPP New Zealand Photographer of the Year award, Richard combines photography expertise with graphic design, advertising and marketing knowledge. His services include commercial photography, product photography, corporate portraits, headshots, branding photography and marketing imagery for advertising campaigns. Richard works with businesses ranging from small local Hawke’s Bay companies to national brands, creating bold, distinctive visuals that communicate brand power and create memorable first impressions. He holds the highest distinction at NZIPP as a Grand Master with three bars and has won multiple international awards including grand awards at the Asia Pacific Photography Awards, WPPI and International Icon Awards. Beyond client work, Richard serves as director and head judge of the Portrait Masters Awards and Accreditation competition, authors online photography courses through the Portrait System, and conducts international workshops. His approach focuses on creating strategic imagery that tells unique brand stories, reflects business values and engages audiences in memorable ways, helping Hawke’s Bay businesses break free from conventional photography and create impactful brand identities.